Job Description

The Visual Program Specialist, Training & Execution plays a critical role in bringing REI’s visual merchandising strategy to life across our entire store fleet. This role connects field experience, operational insight, and visual standards to ensure consistent, high-quality execution—while strengthening the learning experience for store teams.  

You’ll lead in-store execution for new store openings, relocations, remodels, and large-scale visual projects, overseeing planning, staffing, tools, training, and on-site delivery. In parallel, you’ll help shape the way visual merchandising is taught and supported in stores—developing training content and providing hands-on coaching through in ‑ person, hybrid, and virtual channels.  

This position partners closely with Visual Merchandising, Store Operations, and Physical Place teams to ensure visual strategies are practical, durable, and executable in real-world store environments.  

Lead In ‑ Store Execution  

• Lead visual execution for new store openings, relocations, remodels, and large ‑ scale projects from planning through installation and post ‑ set evaluation.

• Translate creative visual direction into functional, guest ‑ ready store environments through on ‑ site and hybrid installs.

• Select, train, and lead field install teams to ensure consistent execution standards and operational readiness.

• Partner closely with Visual Merchandising, Physical Place, and Store Operations to ensure store readiness, plan accuracy, and sustainable post ‑ install practices.  

Training & Development  

• Shape and evolve in ‑ store visual training programs grounded in real ‑ world execution and employee learning needs.

• Partner cross ‑ functionally to design and deliver training that supports skill development and leadership readiness.  

Store Support & Coaching  

• Provide visual support across the fleet through Waypoint, Teams, virtual tools, and in ‑ person engagement.

• Interpret visual programs and floorset guidance, offering clear direction and store ‑ specific solutions.

• Develop and maintain tools and resources that enable store teams to execute visual standards with clarity and confidence.  

Qualifications  

• 4 + years of multi ‑ unit visual merchandising experience, including new store openings, remodels, or large ‑ scale visual projects 
• Strong ability to balance creative vision with operational execution and business priorities  
• Experience delivering training that improves execution quality and drives measurable results  
• Working knowledge of space planning, visual standards, and store ‑ level execution 
• Proven project management skills, including planning, delegation, measurement, and follow ‑ through 
• Ability to lead and influence field teams and cross ‑ functional partners without direct authority 
• Proficiency with standard business tools including Abode Suite, Word, Excel, Outlook, PowerPoint, and Visio 
• Willingness and ability to travel regionally up to approximately 80% of the time  

At REI, we believe the outdoors is for all. We are committed to becoming a  fully inclusive, anti-racist, multicultural organization . We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing  you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who  demonstrate   different ways of working, create a sense of belonging, and actively listen and learn.   

Pay Transparency  

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI  provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to  determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic  location or other relevant factors.  

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and  accrued time off.  Click  here   for a detailed overview of  benefits plans by employee profile.  

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